The answer probably isn’t a straightforward yes, but possibly.
Bear with me as there as there are a few things to consider when deciding if social media marketing is a good fit for your business.
Do your customers use social media?
The first would be, ‘do your customers use social media?’
It’s 2020 so there’s a good chance that they do. Unless, your niche doesn’t. It does happen and believe me I have worked with an organisation that has an older stakeholder group and they have explicitly told the organisation that they prefer snail mail so those letter folding machines are still worth their weight in gold!
If the answer is that your stakeholders use do use social media then there are a series of other questions that we should consider.
What is your reason for being social?
As a business, what is it you want to get out of engaging with your customers online? Do you want to create brand awareness? Do you want to get more visitors to your website? Do you want to grow your email list? Do you want to get more online reviews about your product or service? It’s important to be clear about why you want to start with your social media and set some goals.
Considering what your goals will be will then also help to shape which social media marketing tool you should use.
Which social channel do I use?
What social media channel do your customers use? It is Facebook? Is it Instagram? Is it Twitter? You need to be where your customers are. There’s no point tweeting out news about your business if most of your customers use Instagram.
What I find with many of my clients, is not that they are unclear about whether social media might be right for their business, it is that they are overwhelmed, and they don’t know where to start. Enter stage left; Westside Communications. We can help you to figure out where to start your social media journey.
My advice to you
One piece of advice would be to start one channel at a time. It can take a little while to work out the nuances of each social media platform. Make it manageable and master one at a time. The beauty of social media is that you can test out your content and see what works well with your audience. It’s not like in the old days, where you printed off thousands of brochures and had to use them up for fear being wasteful. You can now create all sorts of content and see what connects well with your target market.
Once you have figured out which social media channel you are going to start with the next question you need to ask is how can you be on social media and be useful and relevant to your target market? How can you solve their problems?
Why do we Google?
Why do we go to Google? To get our questions answered. Can you be the answer to your customers questions?
Be social, just like in real life!
The other key element of social media is that you need to be social. If you were at a party, you wouldn’t put your thumbs up every time someone said something you like. You would engage, ask questions, tease out more information. Social media is the same. You need to post useful and relevant content, but you also need to participate.
It’s not enough just to pump out some posts and say, “I’ve done my socials now job done.”
It’s a creative process and like any skill it takes time, practice and perseverance.
If you would like help to start your social media journey get in touch today.